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Onward with Purpose was chosen as the theme for our 2025 Conference + Expo on Architecture by our Conference Committee to reflect the evolving role of architects in shaping a more intentional and impactful future. As a profession, we are always moving forward—but true progress comes not just from momentum, but from purpose-driven action. This theme challenges us to be deliberate in our designs, our collaborations, and our advocacy, ensuring that every step we take contributes meaningfully to our communities and the built environment. It’s a call to move beyond business as usual, embracing innovation and leadership with a clear sense of direction and responsibility.
Our keynote presentations, seminar sessions, and Learning Lab presentations during the Expo have been thoughtfully selected by our Conference Committee to align with this theme, offering valuable insights and forward-thinking discussions. Stay tuned—more details on our keynote speakers and seminar sessions will be announced soon!
Join us at the newly renovated Madison Marriott West Conference Center in Middleton.
The Madison Marriott West Conference Center offers over 60,000 square feet of flexible event space, making it the largest convention hotel in the area. Conveniently located just minutes from downtown Middleton and Madison, this newly renovated venue provides an ideal setting for our Conference and Expo.
Attendees will enjoy a spacious, light-filled atrium, well-appointed guest rooms with complimentary high-speed Wi-Fi, and a variety of amenities. The hotel also features The Greatroom, offering a breakfast buffet and late-night bar, along with a state-of-the-art fitness center and indoor pool. As a Travel Green Wisconsin-certified business, the Madison Marriott West is committed to sustainability while delivering a top-tier conference experience.
In 2025, we anticipate going above and beyond the already fantastic 20% increase in attendance we saw in 2024, as well as selling out our newly expanded Expo Hall.
Choose from the 10'x10' Exhibit Booth for the traditional expo experience to showcase your products and services, or utilize our Networking Stations for companies wishing to connect more conversationally with our members.
Looking to deepen your engagement with AIA Wisconsin?
Explore our 2025 Partnership opportunities for exclusive benefits as both a Partner and Exhibitor! Conference Benefits for Partners Include:
In addition to year-round perks, these Conference benefits create ideal opportunities to connect with Wisconsin's architectural leaders.
Please visit our Exhibitor FAQ site for Expo Hours, move in/out times & details, furniture & electrical ordering, and more.
