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Onward with Purpose was chosen as the theme for our 2025 Conference + Expo on Architecture by our Conference Committee to reflect the evolving role of architects in shaping a more intentional and impactful future. As a profession, we are always moving forward—but true progress comes not just from momentum, but from purpose-driven action. This theme challenges us to be deliberate in our designs, our collaborations, and our advocacy, ensuring that every step we take contributes meaningfully to our communities and the built environment. It’s a call to move beyond business as usual, embracing innovation and leadership with a clear sense of direction and responsibility.
Our keynote presentations, seminar sessions, and Learning Lab presentations during the Expo were thoughtfully selected by our Conference Committee to align with this theme, offering valuable insights and forward-thinking discussions.
Thank you for another unforgettable Conference + Expo on Architecture!
Follow the link below to review the conference schedule, speakers, exhibitors, and more.
Details on the 2026 AIA Wisconsin Conference + Expo on Architecture coming soon!
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David Saladik, AIA
Senior Principal at MASS Design Group (Boston, MA)
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Andrew Bernheimer, FAIA, NCARB
Founding Principal of Bernheimer Architecture (Brooklyn, NYC)
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WISCONSIN HISTORY CENTER TEAM
Ivo Rozendaal, AIA, NCARB
Senior Principal, Architect at SmithGroup (Madison)
Monteil Crawley, AIA, LEED AP, NCARB
Senior Principal, Architect at SmithGroup (Washington, D.C.)
Wes Mosman-Block
Deputy Director and Chief Operating Officer at Wisconsin Historical Society
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WEDNESDAY MORNING
Cultivating Care: Design that Heals
David Saladik, AIA
David will share MASS Design Group’s transformative work across global health landscapes—from East Africa to U.S. community clinics. This keynote explores how the built environment impacts public health, trauma, and well-being, highlighting projects that address mental health, maternal care, aging, and social determinants of health. Attendees will learn how community-engaged and trauma-informed design can foster trust and promote collective healing for people and planet.
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WEDNESDAY AFTERNOON
Where is the Architecture
Andrew Bernheimer, FAIA
With a career dedicated to designing affordable housing in one of the world’s most complex urban environments, Andrew Bernheimer offers a candid look at the realities of architecture in practice. His keynote will explore how policy, zoning, construction methods, and firm culture shape what’s possible in housing today. Through compelling case studies, he’ll demonstrate how design can meet the needs of underserved communities—and how architects can champion equity not only through their work, but within their workplaces as well.
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THURSDAY AFTERNOON
Designing the New Wisconsin History Center
Ivo Rozendaal, AIA, NCARB | Monteil Crawley, AIA, LEED AP, NCARB | Wes Mosman Block
This dynamic team will present the vision and process behind the new Wisconsin History Center, a major civic project now underway in downtown Madison. Learn how the team aligned architectural ambition with a complex regulatory and stakeholder environment to create a space that connects Wisconsin communities through storytelling, education, and design. This session will reveal how big-picture ideas translate into architecture that serves public mission and meaning.
Questions?
Email aiaw@aiaw.org with any questions about our 2025 Conference + Expo on Architecture.
