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AIA Publications: 2004 Annual Design Awards Competition Gallery 
ASQ Center
Milwaukee, Wisconsin


Kahler Slater, Milwaukee, Wisconsin


Williams Development, Milwaukee, Wisconsin; Irgens Development Partners LLC, Milwaukee, Wisconsin


J.H. Findorff & Son, Inc., Milwaukee, Wisconsin

Project Description

The resurrected ASQ Center is considered one of Milwaukee’s architectural gems and a main catalyst for the continued resurgence of the downtown area. The main design challenge was to reconcile the history of the building, the former Marshall Field’s department store, to fit the contemporary needs of current and future tenants. While a few remnants of the old building remain – columns, ceiling details, a terrazzo staircase – the interior had to be largely gutted. The exterior work had to meet strict federal guidelines to be eligible for historic preservation tax credits. The resulting mixed-use facility includes Class A office space, a 131-room hotel, retail space on the first floor and underground parking.


Jury Comments

This project is recognized to acknowledge the efforts of the developer and architect to bring life back to this part of the city by selective demolition, redevelopment and adaptive reuse of an important downtown building. Urban revitalization is a challenge in all of our cities; and this project is a model for future redevelopment in the downtown area.

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