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Convention & Building Products Expo
For Vendors : General Exhibiting Information

Expo Networking Exhibit Periods
The AIA Wisconsin Convention & Expo will feature exhibit periods during both days of the show:
Wednesday, May 17
3:00 - 7:00 p.m.

Thursday, May 18
11:00 a.m. - 2:00 p.m.

Through an extensive promotional campaign, AIA Wisconsin is inviting architects and allied professionals to participate in the Building Products Expo both exhibit periods. Registration fees are waived for members during these exhibit periods. Free admission tickets also are being mailed to an extended list of industry professionals. To encourage maximum attendance during the exhibit periods, several special events will be held right in the Exhibit Hall at Monona Terrace.

Set-up/Tear-down Hours
You may begin to set up your exhibit in the Exhibit Hall at Monona Terrace at 12:00 noon on Tuesday, May16. Your display must be set up by 1:00 p.m. on Wednesday, May 17, for the opening of the show.

There are loading docks on both the east and west sides of the Monona Terrace Convention Center. These are accessible from John Nolen Drive. You will be allowed 15-20 minutes to unload, but parking is not allowed. Monona Terrace and Valley Expo staff will be available at the loading docks.

You may begin to tear down your exhibit at the close of the exhibit period at 2:00 p.m. on Thursday, May 18. No Early Tear-downs Exhibitors may dismantle and remove their displays between 2:00 - 7:00 p.m. on May 8. All displays must be removed from the Exhibit Hall by no later than 7:00 p.m. on Thursday, May 18.

If special arrangements are necessary, please contact the AIA Wisconsin office as soon as possible. Your cooperation in complying with the set-up and tear-down hours will be appreciated.

Shipments & Electrical Service
Each 8’x10’ or 10-’x10’ booth will include burgundy and silver 8’ back drape and 3’ side drape and a 7”x44” identification sign. Booth areas are not carpeted. Additional equipment and services may be ordered from Valley Expo & Displays. For additional information, please visit in the “convention” section for links. Passwords and user names, necessary for online ordering, are sent via email. If you need tables, chairs or other furniture for your booth, please order them by April 10; on-site rates for these items are considerably higher. There is no obligation to use Valley Expo if you wish to use your own personnel and equipment.

Information on ordering electrical service for your booth also is available online. Electrical service must be ordered directly from Monona Terrace. It is important to complete and return the electrical service order form prior to the show. If you have questions, please call Monona Terrace at (608) 261-4000.

Special Events in Exhibit Hall
To celebrate the grand opening of the Building Products Expo, AIA Wisconsin will be hosting its annual Construction Industry Reception from 3:00 – 7:00 p.m. on Wednesday, May 17, in the Exhibit Hall. This event includes hors d’oeuvres, cash bars, music, door prizes and more!

The Focus on Innovation exhibit period from 11:00 – 2:00 p.m. on Thursday, May 18, will feature a free lunch. Exhibitors are encouraged to feature displays of innovative products and services and to try innovative ways of presenting information on your products.

We encourage all exhibitors to use Block 89 and Government East Ramps for parking. If you are staying at the Hilton Madison Monona Terrace, parking is available.

Parking at the Monona Terrace is reserved for architects thus allowing a better opportunity for them to participate in the Expo.

Registration & Exhibitor Meeting
When you arrive at the Monona Terrace Community & Convention Center, please check in at the Lower Level AIA Wisconsin Registration Desk for your registration materials and other information. Our Registration Desk will be located in the Lakeside Commons, which is the lobby area for the Exhibit Hall.

An Exhibitor Meeting is scheduled for 2:00 – 2:30 p.m. on Wednesday, May 17, at the Knowledge Center in the Exhibit Hall to review the schedule of events, established procedures and other questions you may have.

Following the Convention, exhibitors will have an opportunity to rent the attendee mailing list to send general follow-up information to architects and allied professionals who attended the AIA Wisconsin Convention & Expo.

Planning Ahead . . .2018 AIA Wisconsin Expo
The 2018 AIA Wisconsin Convention & Building Products Expo will be held on May 9 & 10, 2018, at the Monona Terrace Community & Convention Center in Madison. Current exhibitors may reserve exhibit space for 2018 at the Lakeside Commons Registration Desk. A non-refundable deposit will be required. Additional information on this advance exhibit booth reservation process will be available at the Registration Desk.

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